Business and Product Consultancy

for real estate marketplaces, digital real estate agencies, proptechs and job marketplaces

What we do

We help proptechs, marketplaces, digital real estate agencies, property focused tech companies and job marketplaces with business consulting and product management. With clients from Europe and Asia, we gained a solid understanding of the dynamics and challenges of unregulated property markets. Be your focus on Monetisation, Lead optimisation and qualification, Content generation, Content quality, Duplicate handling, Revenue-Content balance or else, having seen several relevant business practices in Europe and Asia, we can assist you at any point of the product development cycle, from strategy to execution.

➤ Adjusting business strategy and setting goals

We understand your business and your goals through stakeholder interviews with you and your team. We analyze relevant in-house data, research your local market and competition, review your current strategy, and based on the learnings we come up with a strategy adjustment plan.

➤ Translating strategy to actions

Strategy is good, but must be followed by good execution. We can help you turn strategy into actual products, help to create/adjust/prioritize your roadmap, and support you in creating context and alignment within your team.

➤ Help execute actions

When it comes to actual execution, we can help your product managers with guidance, or even do hands on product management with your team to get things moving.

Who we are

Laura portrait

Laura Szabó

Business, Monetization and Product consultant

Laura spent the last 10 years in the online real estate space in multiple business- and product leadership roles. She was Interim Head of Real Estate for OLX in Portugal, CPO of ingatlan.com the market leading property vertical in Hungary. She is a regular speaker at real estate tech conferences, like Property Portal Watch and Unissu. Besides strategy and proptech, she gained extensive knowledge in building organisations where operation and innovation go hand in hand. She is a travel fan, digital native, and a member of MENSA.

Gyula portrait

Gyula Bajkai

Product and UX consultant

Gyula has a solid background in building products in roles of product management and UX, with a strong focus on business value, quality and user experience. At Carangid he is helping real estate focused tech companies, property portals and job marketplaces in Europe and Asia. Having worked with agencies, startups and large organizations as well, his analytical mindset, business thinking and down to earth approach helps building products, that are built around customers, and support business goals.

Partners and references

99acres.comOtodom.plMyMagnet.ioOlxgroup.comUntu.ltMudah.myImovirtual.ptFloorfy.comiimjobs.comStoria.ro

"I first ran into Laura at a real estate conference in Madrid. I was instantly impressed by her clarity of thought and what she had managed to achieve at ingatlan. I courted her and it was a while before she agreed to help us with 99acres. I have been super impressed with her deep understanding of the real estate classifieds space, her product management skills, her focus on monetisation and her ability to work with people from different functions, in different cultures and in different professional settings. She is an authentic communicator, who gives her 110pc when she takes on a project and more importantly tries to create real value for her customers. Its a pleasure working with her. She will be an asset for whichever team she works in"

Hitesh Oberoi
Hitesh Oberoi
CoPromoter MD and CEO
InfoEdge India Ltd (99acres/ Naukri/ Jeevansathi/ Shiksha)

"Laura is one of the finest brains I have worked with. She did help us at important juncture of launching product. She not only understood requirements well, she also gave us critical inputs for successful product journey ahead. I wish Laura great impactful journey ahead and lot of luck in all she wants to achieve!"

Ashish Kukreja
Ashish Kukreja
CEO - homesfy & mymagnet.io /
growing institution/
angel investor

"Laura is a smart and easy going person and brings rich experience of classifieds platform across the world and has proven to be a great partner. Her understanding of internet classifieds domain is outstanding across verticals - Jobs, cars, real estate etc and she is always excited about monetization in this space. Not only does Laura adds value to the business she works with, she also raise the bar for the business too. I am extremely happy to work with Laura anyday."

Amit Kumar Singh
Amit Kumar Singh
Business Head
Commercial Real Estate (99acres.com)

"We met with Laura 5 month ago, when I just joined OLX and she was already supporting the whole PDT team in building sustainable product strategy across 4 countries we operate in Portugal, Poland, Romania and Ukraine.
Laura is a true professional of defining a strategy and product vision, monetization frameworks, planning and execution, marketplaces evolution and many more topics in Real Estate industry.
She follows the industry trends, knows the market differences and has strong analytical skills and growth mindset, which help to find the right product market fit.

Sona Dagesyan
Sona Dagesyan
Head of Product Seller and Monetization (OLX Group)

"It is been a pleasure to work with Laura at OLX Group and Imovirtual for the last couple of months. She has a deep knowledge in the online marketplace business, specially the Real Estate, and in product development. She is very committed and a teamwork player. All her insights are very valuable and contributes a lot with the business, in the short term and also in the strategic discussions. I will recommend her work for any business that wants to grow in a sustainable way."

Ricardo Feferbaum
Ricardo Feferbaum
Head of Real Estate
(OLX Group - Imovirtual.pt)

"I had the opportunity to work with Gyula at OLX, where he was supporting us to bring the Real Estate digitalization process into the next level. Gyula has joined one of my teams as a Product Management consultant even before I started to work for OLX and was successfully driving several complex and disruptive initiatives which helped us to bring more data and transparency into real estate selling process. With his good stakeholder management skills, strong UX experience, structured and transparent ways of working and analytical mindset, he was able to plan and execute on complex projects keeping the team morale up and business metrics growing."

Sona Dagesyan
Sona Dagesyan
Head of Product Seller and Monetization (OLX Group)

"I have been working with Laura for 5 months now. Laura helps our company UNTU refine its service for real estate portals. Her experience and knowledge in this field is really vast. Laura is a very strong personality, she expresses everything as she sees and feels. It really helps me keep the focus and direction on my own. Laura’s circle of contacts is also great and she greatly appreciates and respects this relationship with colleagues. I feel a great deal of gratitude and respect that Laura has given me the opportunity to take advantage of her network of contacts, which has helped us make a lot of valuable acquaintances and potentially build business relationships with them. I am very grateful to Laura for all the help she has provided and I hope she will continue to do so in the future. Thank you. I highly recommend Laura if anyone needs help or insight in real estate portal business field."

Ziuljenas Galeckas
Ziuljenas Galeckas
Co-founder, CEO (UNTU)

"I truly enjoy working with Laura as she brings very relevant experience and a refreshing perspective to our business. Whilst being very bold in her vision and she remains open and constructive at all times. On top of that she takes great ownership for results and instills the same mindset in her team."

Giancarlo Bonsel
Giancarlo Bonsel
General Manager
(OLX Portugal)

"We worked with Laura for a short project to redefine the FLOORFY’s value proposition for real estate portals. She is a very committed and responsible consultant that has demonstrated a strong knowledge in the real estate classified business. She a has very deep understanding about the way the classified portal monetise their strategies."

Javier Biosca Ruiz de Ojeda
Javier Biosca Ruiz de Ojeda
COO & Board Member (FLOORFY)

Media & Events

Real Estate market in Malaysia
Gyula and Laura spent some time in Kuala Lumpur, Malaysia to participate in good discussions with the team of Mudah.my. We are working with the Property team.
India, Poland - similarities and differences in property portals
We had our panel discussion at Property Portal Watch in Madrid with Amit Kumar Singh, Business Head at 99acres.com and Jarek Swiecicki, CEO at Gratka and Morizon about how they have grown in revenue in the past years. The session was in the operational excellence section, and I think they both shared great stories about their journey as a property portal and gave us valuable insights about the Indian and the Polish market.
RecBuzz Amsterdam
Couple weeks ago we were at Recbuzz 2022 by AIM Group (Marketplaces / Classifieds). Laura was speaking about how GIG economy can and could be looked at by job portals. Is it a completely different business or not? Searching for gigs is quite different from searching for regular employment, finding suppliers requires a different approach from searching for regular employees. The challenge is to support both sides.
Commercial offices in India with 99acres
We have just finished our interim assignment with 99acres.com in India! It was quite a ride with the commercial real estate, product and tech teams through the pandemic while everyone is remote, but together we managed to roll out the new office solution for 99acres.com. Now the Commercial product team is on board, so it will be in good hands. Thanks Amit Kumar Singh and the team for this challenge, hope that once traveling is safe we will meet again!
Laura was selected as a Connect Speaker
Laura was excited to speak at Connect again! Wanted to share views on Emerging Business Models in proptech, in real estate buying and renting during and due to Covid times. How did the consumer behaviour change? How are market players reacting? Sadly due to timing conflicts she could not participate this year.
99acres.com
Remote product management - it works
The past months turned remote product management into a much more viable and accepted setup. And it can work surprisingly well!We are currently testing remote product management with 99acres in India, and all I can say now that it works well, delivering the expected results.
Reaching transparency in non-exclusive residential real estate markets
How can property portals help transparency in buying and selling properties? We wrote an article on the major challenges portals are facing in non-exclusive markets, when it comes to advertising property.
Facilitating a real estate WS on ICMA Fall Conference in Istanbul
We got invited to the International Classified Marketplace Association conference in Istanbul this fall to facilitate a real estate workshop. Looking forward to it! Get tickets with 10% off using this code: LauraICMA10
We got to learn about the Indian job listing market
We spent 2 exciting days with iimjobs.com and naukri.com in New Delhi, India. The parent company Info Edge, running naukri.com, the leading portal in India, just acquired the premium job portals iimjobs.com  and hirist.com.
OLX Portugal - Real Estate
In August 2018, Laura started an interim management assignment in Lisbon, Portugal at the Lisbon hub of OLX. The task is around building and managing the real estate team for Portugal and imovirtual.pt.
Influencing the market by innovation
Laura's presentation at PPW Madrid in September 2016.
GEN Z using marketplaces - Product workshop
Laura held the  Product & Tech Workshop in Vienna for DCMA.  It focused on exploring the requirements of Generation Z in relation to marketplace dynamics: needs, shopping preferences, preferred methods for accessing information and making purchases within a marketplace.
RecBUZZ - Job boards in focus
We visited RecBUZZ to learn about the job market in Berlin. The conference was insightful as always, and attracted a lot of people from the job board industry.
Indian real estate market
Working with the real estate market in India!Advertising is one step in the digitalization of buying and selling real estate. Portals certainly cover this step with high efficiency, but what about the rest of the process? Numerous proptechs are working in these areas, focusing on a certain part of the whole process. In the last months we had the chance to think together with Homesfy Realty Pvt Ltd in Mumbai, India focusing on their product for brokers: mymagnet.io.Exciting times ahead for all the brokers who use their platform in the near and far future as well.
Monetization of Otodom.pl
In the last year we have worked with the OLX Group EU Real Estate product team supporting and innovating the monetisation area for their real estate verticals: Otodom.pl, Storia.ro and imovirtual.pt. It has been a great cooperation so far, and I can tell, that the remote setup also works very well. With Otodom in Poland we are concentrating on increasing delivering value to the advertiser and make their offering accordingly. With Gyula Bajkai, we have helped to create new tools to empower the agencies to get their leads more efficiently, and participated in the restructuring of the value proposition to make it more flexible for the customer needs. We always like the part, when ideas come live and start to be visible to customers - this is what is happening right now, and many more are to come. This is the reason we are doing more than consultancy and longer cooperations, to make things happen for real estate marketplaces.
We are happy to work with OLX again
This time we will be joining the real estate product team in Poznan for a project - remotely for now.
Course: Property listing business dynamics
We created a course helping your team build a deeper understanding of non-exclusive real estate markets, and the dynamics of listing business to enhance team cooperation, put day-to-day operation into the context of business strategy, and onboard new hires to the world of listings faster.
Working with iimjobs.com in India
We have visited the cool office of iimjobs.com in North Delhi, India, to have a discussion with the team. They love recruiting ;) and have a real influence on the online recruitment market of India among premium jobs.
Interested in the personal side of Carangid?
Here is a more personal approach and interview about the way we work.
PropTech and Customer Experience - 13th Real Estate Conference Cyprus
Gyula Bajkai presented on the 13th Real Estate Conference in Cyprus about PropTech and how Customer Experience matters when building digital products in the real estate field.
Extracting more value by getting the pricing right - monetization for classifieds
Laura's presentation at Property Portal Watch in Bangkok 2018. Pricing principles and ideas for portals, who have the coverage with their listings and are monetizing them, while testing and making efforts to reach the transaction.
Interview in AIM Groups Real Estate Annual about ingatlan.com
Article: Product innovation at ingatlan.com. The study can be purchased and downloaded on AIM Groups website.
Startup day at Property Portal Watch - Bangkok
Laura has just wrapped up an insightful panel discussion at the Startup Day event of Property Portal Watch in Bangkok by Online Marketplaces Group. Simon Baker led the engaging session on operational excellence for startup founders, with Maciej (Mike) Plichta, CFA, Michael Fiorenza and me. The day was filled with many other informative sessions, making for a truly enjoyable experience.
All the way to the transaction
2022 had an exciting start for us at Carangid. We started working with a couple of proptech companies from different countries, who are in the business of selling real estate, going beyond advertising and charging commission after the sale.Many promising models out there, innovative ways focusing on optimising / restructuring / crowdsourcing traditional practices in order to reach scalability and increase revenue.We see significant movement on different markets among these companies as well, and are looking into the successful models.Everyone is looking for the perfect solution fit for their local needs and the opportunity to grow. Interesting time ahead to see what kind of models will work best in different countries and how they can work together with the property portal industry.
OLX - Real estate vertical sites in the EU
Working with OLX EU on the product side is a real challenge on a good way. We help out the real estate verticals in the area of monetisation strategy and execution by working with the in-house teams together on execution.
3 years of Carangid
We are celebrating a special day: Carangid started now 3 years ago. In the last 3 years we managed to help a lot of clients over the world in property and job portal related problems. We have met very smart and driven people along they way, and also learnt a lot. Besides freedom and flexibility it is important to us to work on projects, where we can create value and help moving something forward. This is the reason why we are not selling ready to use solutions, but try to understand the problem and come up with a solution for that. We are both really glad we started and are on this journey - both professional and personally. Traveling for work and for pleasure, getting to know and understanding cultures, that is one of the best parts!
Mudah.my
Inspiring months with Mudah.my
Working with Mudah.my in the past months gave us a good perspective on the Malaysian property market and a good view how a horizontal is operating in the property category! Although these times are challenging to everyone, it is inspiring to have discussions and preparing improvements for the future.
7 difficulties = 7 opportunities -Unissu Connect
Laura's talk was recorded for the first Connect by Unissu in Budapest. She has never done this kind of presentation before - it was pretty challenging!7 difficulties that proptech companies and property portals need to solve in order to serve the buyers and sellers on nonexclusive real estate markets.
7 difficulties = 7 opportunities to bring #transparency when buying and selling residential real estate.
Design Thinking Workshop with the 99acres team
We have facilitated a one day workshop for the 99acres team in Noida, India, to think about client problems and come up with improvements. Prior to a workshop like this, you need proper research to understand real client motivations and pain points, so that you can solve the right problems.
We were national finalists in the Central European Startup Awards
We were national finalists in the Central European Startup Awards in the Digital Nomad / Freedompreneur category! Thanks to everyone who have trusted and worked with us in the last 2 years - all of our partners and supporters.​
What is visitor monetization really about?
Property portals data is a datamine for financial services as well. But to succeed in the secondary transaction we need to be prepared in more areas.
Being a woman in the world of startups
Interview (in Hungarian) about the Hungarian startup world and being the CPO of ingatlan.com.
Property Portal Watch interview 2016
Interview with Laura on Property Portal Watch 2016 in Madrid. Laura talks about the challenges of being a young leader in the industry.
Why we should build an MVP?
HWSW Mobile!: 5 steps to build a long lasting product, based on an MVP. (Presentation in Hungarian)
Leaving ingatlan.com and becoming a freelancer consultant
An article by AIM Group about the change after ingatlan.com.
Fast and transparent market with trust
Laura's presentation at PPW Bangkok in March 2017. Duplications are always there on portals on non-exlusive markets. Watch how ingatlan.com solved the problem.
Real Estate market in Malaysia
Gyula and Laura spent some time in Kuala Lumpur, Malaysia to participate in good discussions with the team of Mudah.my. We are working with the Property team.
GEN Z using marketplaces - Product workshop
Laura held the Product & Tech Workshop in Vienna for DCMA. It focused on exploring the requirements of Generation Z in relation to marketplace dynamics: needs, shopping preferences, preferred methods for accessing information and making purchases within a marketplace.
Startup day at Property Portal Watch - Bangkok
Laura has just wrapped up an insightful panel discussion at the Startup Day event of Property Portal Watch in Bangkok by Online Marketplaces Group. Simon Baker led the engaging session on operational excellence for startup founders, with Maciej (Mike) Plichta, CFA, Michael Fiorenza and me. The day was filled with many other informative sessions, making for a truly enjoyable experience.
India, Poland - similarities and differences in property portals
We had our panel discussion at Property Portal Watch in Madrid with Amit Kumar Singh, Business Head at 99acres.com and Jarek Swiecicki, CEO at Gratka and Morizon about how they have grown in revenue in the past years. The session was in the operational excellence section, and I think they both shared great stories about their journey as a property portal and gave us valuable insights about the Indian and the Polish market.
RecBUZZ - Job boards in focus
We visited RecBUZZ to learn about the job market in Berlin. The conference was insightful as always, and attracted a lot of people from the job board industry.
RecBuzz Amsterdam
Couple weeks ago we were at Recbuzz 2022 by AIM Group (Marketplaces / Classifieds). Laura was speaking about how GIG economy can and could be looked at by job portals. Is it a completely different business or not? Searching for gigs is quite different from searching for regular employment, finding suppliers requires a different approach from searching for regular employees. The challenge is to support both sides.
Indian real estate market
Working with the real estate market in India!Advertising is one step in the digitalization of buying and selling real estate. Portals certainly cover this step with high efficiency, but what about the rest of the process? Numerous proptechs are working in these areas, focusing on a certain part of the whole process. In the last months we had the chance to think together with Homesfy Realty Pvt Ltd in Mumbai, India focusing on their product for brokers: mymagnet.io.Exciting times ahead for all the brokers who use their platform in the near and far future as well.
All the way to the transaction
2022 had an exciting start for us at Carangid. We started working with a couple of proptech companies from different countries, who are in the business of selling real estate, going beyond advertising and charging commission after the sale.Many promising models out there, innovative ways focusing on optimising / restructuring / crowdsourcing traditional practices in order to reach scalability and increase revenue.We see significant movement on different markets among these companies as well, and are looking into the successful models.Everyone is looking for the perfect solution fit for their local needs and the opportunity to grow. Interesting time ahead to see what kind of models will work best in different countries and how they can work together with the property portal industry.
Monetization of Otodom.pl
In the last year we have worked with the OLX Group EU Real Estate product team supporting and innovating the monetisation area for their real estate verticals: Otodom.pl, Storia.ro and imovirtual.pt. It has been a great cooperation so far, and I can tell, that the remote setup also works very well. With Otodom in Poland we are concentrating on increasing delivering value to the advertiser and make their offering accordingly. With Gyula Bajkai, we have helped to create new tools to empower the agencies to get their leads more efficiently, and participated in the restructuring of the value proposition to make it more flexible for the customer needs. We always like the part, when ideas come live and start to be visible to customers - this is what is happening right now, and many more are to come. This is the reason we are doing more than consultancy and longer cooperations, to make things happen for real estate marketplaces.
Commercial offices in India with 99acres
We have just finished our interim assignment with 99acres.com in India! It was quite a ride with the commercial real estate, product and tech teams through the pandemic while everyone is remote, but together we managed to roll out the new office solution for 99acres.com. Now the Commercial product team is on board, so it will be in good hands. Thanks Amit Kumar Singh and the team for this challenge, hope that once traveling is safe we will meet again!
OLX - Real estate vertical sites in the EU
Working with OLX EU on the product side is a real challenge on a good way. We help out the real estate verticals in the area of monetisation strategy and execution by working with the in-house teams together on execution.
3 years of Carangid
We are celebrating a special day: Carangid started now 3 years ago. In the last 3 years we managed to help a lot of clients over the world in property and job portal related problems. We have met very smart and driven people along they way, and also learnt a lot. Besides freedom and flexibility it is important to us to work on projects, where we can create value and help moving something forward. This is the reason why we are not selling ready to use solutions, but try to understand the problem and come up with a solution for that. We are both really glad we started and are on this journey - both professional and personally. Traveling for work and for pleasure, getting to know and understanding cultures, that is one of the best parts!
Laura was selected as a Connect Speaker
Laura was excited to speak at Connect again! Wanted to share views on Emerging Business Models in proptech, in real estate buying and renting during and due to Covid times. How did the consumer behaviour change? How are market players reacting? Sadly due to timing conflicts she could not participate this year.
We are happy to work with OLX again
This time we will be joining the real estate product team in Poznan for a project - remotely for now.
Mudah.my
Inspiring months with Mudah.my
Working with Mudah.my in the past months gave us a good perspective on the Malaysian property market and a good view how a horizontal is operating in the property category! Although these times are challenging to everyone, it is inspiring to have discussions and preparing improvements for the future.
99acres.com
Remote product management - it works
The past months turned remote product management into a much more viable and accepted setup. And it can work surprisingly well!We are currently testing remote product management with 99acres in India, and all I can say now that it works well, delivering the expected results.
Course: Property listing business dynamics
We created a course helping your team build a deeper understanding of non-exclusive real estate markets, and the dynamics of listing business to enhance team cooperation, put day-to-day operation into the context of business strategy, and onboard new hires to the world of listings faster.
7 difficulties = 7 opportunities -Unissu Connect
Laura's talk was recorded for the first Connect by Unissu in Budapest. She has never done this kind of presentation before - it was pretty challenging!7 difficulties that proptech companies and property portals need to solve in order to serve the buyers and sellers on nonexclusive real estate markets.
7 difficulties = 7 opportunities to bring #transparency when buying and selling residential real estate.
Reaching transparency in non-exclusive residential real estate markets
How can property portals help transparency in buying and selling properties? We wrote an article on the major challenges portals are facing in non-exclusive markets, when it comes to advertising property.
Working with iimjobs.com in India
We have visited the cool office of iimjobs.com in North Delhi, India, to have a discussion with the team. They love recruiting ;) and have a real influence on the online recruitment market of India among premium jobs.
Design Thinking Workshop with the 99acres team
We have facilitated a one day workshop for the 99acres team in Noida, India, to think about client problems and come up with improvements. Prior to a workshop like this, you need proper research to understand real client motivations and pain points, so that you can solve the right problems.
Facilitating a real estate WS on ICMA Fall Conference in Istanbul
We got invited to the International Classified Marketplace Association conference in Istanbul this fall to facilitate a real estate workshop. Looking forward to it! Get tickets with 10% off using this code: LauraICMA10
Interested in the personal side of Carangid?
Here is a more personal approach and interview about the way we work.
We were national finalists in the Central European Startup Awards
We were national finalists in the Central European Startup Awards in the Digital Nomad / Freedompreneur category! Thanks to everyone who have trusted and worked with us in the last 2 years - all of our partners and supporters.​
We got to learn about the Indian job listing market
We spent 2 exciting days with iimjobs.com and naukri.com in New Delhi, India. The parent company Info Edge, running naukri.com, the leading portal in India, just acquired the premium job portals iimjobs.com  and hirist.com.
PropTech and Customer Experience - 13th Real Estate Conference Cyprus
Gyula Bajkai presented on the 13th Real Estate Conference in Cyprus about PropTech and how Customer Experience matters when building digital products in the real estate field.
OLX Portugal - Real Estate
In August 2018, Laura started an interim management assignment in Lisbon, Portugal at the Lisbon hub of OLX. The task is around building and managing the real estate team for Portugal and imovirtual.pt.
Extracting more value by getting the pricing right - monetization for classifieds
Laura's presentation at Property Portal Watch in Bangkok 2018. Pricing principles and ideas for portals, who have the coverage with their listings and are monetizing them, while testing and making efforts to reach the transaction.
What is visitor monetization really about?
Property portals data is a datamine for financial services as well. But to succeed in the secondary transaction we need to be prepared in more areas.
Leaving ingatlan.com and becoming a freelancer consultant
An article by AIM Group about the change after ingatlan.com.
Interview in AIM Groups Real Estate Annual about ingatlan.com
Article: Product innovation at ingatlan.com. The study can be purchased and downloaded on AIM Groups website.
Fast and transparent market with trust
Laura's presentation at PPW Bangkok in March 2017. Duplications are always there on portals on non-exlusive markets. Watch how ingatlan.com solved the problem.
Influencing the market by innovation
Laura's presentation at PPW Madrid in September 2016.
Property Portal Watch interview 2016
Interview with Laura on Property Portal Watch 2016 in Madrid. Laura talks about the challenges of being a young leader in the industry.

Contact us

Every product is different and every company has unique needs. We understand that, and always tailor our solution to your needs. Some of our projects are as short as a couple hours consulting to get inspired, others turn into several years long cooperations with deep involvement and day-to-day work with the team.